Company Introduction
Innovastra limited is a provider of healthcare ICT solutions. It’s flagship product is Innovastra OneCare, which offers cloud based single platform for Electronic Health Records and Practice Management. To be successful in this role, you should have experience with digital publishing, graphic design, video editing, social media management and generating traffic and leads for new business. Ultimately, you will help us reach our target audience by delivering both useful and appealing online visual information about our company and products.
Job Description
Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Responsibilities
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Creation of explainer videos
- Plan and manage our social media platforms
- Creating and implementing the content strategy to make sure online objectives are met.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects
Skills And Qualifications
- Bachelor’s degree in Marketing or relevant field.
- A minimum of 2 years’ experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Solid understanding of HTML, CSS, and JavaScript is required.
- Experience using tools for animation/animators
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.